Feasibility study Research Paper Example | Topics and Well Written Essays - 2500 words

Feasibility study - Research Paper ExampleProtein is in the spotlight today because it is not only healthy, only when it is also truly the essence of life. The Atkins diet hasnt hurt the business any either but rather it has enlightened the mankind about importance of protein rich diet and ho it is healthy and valuable to the human beings. Many consumers have found quit great for their diets and it has helped spur growth in the single-serve cheeses that are purchased in the grocery stores as an easy means of a quick snack readily getable off the corner. Convenient foods are an ever growing food segment too which mostly contain cheese. Peezano seeks to leverage and capitalize on the numerous militant advantages its patents are able to provide in the food service (bulk cheese) and packaged cheese goods markets. In addition, the Company has identified a line of proprietary, delicious tasting, health conscious and convenient meal solutions. Peezano allow initially target the domesti c mozzarella cheese market as a means to leverage its advantage over the mozzarella cheese. This market represents well over 3 billion pounds of cheese produced and consumed each year which represents over pounds 4 billion in sales. The Companys Peezano cheese, will be marketed as a Premium level cheese with more than flavor, fewer calories, less cholesterol, more tender and with a longer shelf life. build 1 Product/Service Feasibility Analysis Cheese manufacturing technology developed by Peezano allows it to produce a new kind of cheese that is amend tasting than mozzarella and yet at a 30% lower cost. In 2010, the British consumers have consumed more than 2.6 billion pounds of cheese (www. .dairyco.org.uk). According to the most new-made statistics, LatestKantar Worldpaneldata shows that cheese volume sales have increased by 3.2% (12,649 tonnes) to 407,642 tonnes in the 52 weeks ending 26 December 2010, when compared to the same stop in 2009. Spend has also increased compar ed to the previous year, up by 3.6% (?84.8m) to ?2.5bn for the 52 weeks ending 26 December 2010. The total average price stood at ?6.03/kg, 0.4% (?0.02/kg) more than the same period last year. (www.dairyco.org.uk). Cheese is a highly nutritious and palatable food which contains protein, essential minerals, vitamins, and other nutrients found in the take out base. Almost all households in Britain purchase cheese with the average household buying 1.5 times per week. The typical basket size was up by 4.7% over the last year with the average price paid of ?2.70 per kilogram giving a total spend per person of ?95.68. (www.flex-news-food.com) Today, British manufactures are using more than one-third of their milk production to produce cheese for the country. Concept and usability Testing The new technology of cheese manufacturing and the cheese quality produced was subjected to extensive consumer taste research. The excogitation was