The Current and Future Uses of Tidal Power in North America Essay

The Current and Future Uses of Tidal Power in North America - Essay Example Other records documents that Tidal power originated from Europe and Atlantic coast of North American where tide mills were used to produce electricity. The flowing water was stored in massive ponds and the movement of tides turned the waterwheels, which utilized mechanical energy generated to for grain milling. The earliest tide mills occurred during the Middle ages and during the Roman times and in the 19th century, the process of utilizing running water and turbine spinning for electricity production was introduced in America and Europe, (Hardisty 52). During this period, the tidal mills were primarily utilized to grand grains and had similar designs with the conventional water mills except the fact that they did not use reservoirs and dams. Similarly, the industrial revolution accelerated power demands and tidal energy could not meet the demand; therefore, the development of cheap fossil fuels and other power production means that provided access to generation of power replaced ti dal power. Therefore, the existing Tidal mills and other pre-industrial water mills lost their value as power production means. ... Secondly, tidal energy can be exploited through turbines sinking to the floor of the sea whereby fast-moving water currents turn blades of the generator as wind does to wind turbines. Tidal power is renewable energy as the tides movement is on a predictable routine schedule based on the Sun, Moon, and Earth’s orbit and cannot be exhaustible. Even though, tidal power is free of carbon, it is not environmental secure because concerns over the shoreline health and aquatic environment ruins the clean power source – older technology of tidal barrage can destroy aquatic life populations. Traditionally, massive systems of barrage prevailed in the of tidal energy project. However, because of high evident unhealthy environmental and economic challenges with the tidal power technology, investigations into the tidal power field had a shift from systems of barrage to tidal turbines current in the recent years. This modern technology has fewer environmental challenges than the tidal barrages because the turbines on the offshore water current cuts the necessity of building water reservoirs for capturing tides along environmental delicate coastlines. Although, harnessing tidally drive currents of the coastal waters cannot product as much power as the barrage style equipments, the technology still has some hope for the North Americans. This is because the technology is rapidly developing and growing with various test projects developing all over the world. For instance, the technology is evolving in various nations such as Canada, France, Europe, and the entire United States. North America now owns and operates its own Annapolis tidal energy project that provides energy for various purposes. For instance, power from the tidal

Different Views on Ethical Perspectives Essay Example for Free

Different Views on Ethical Perspectives Essay We, as human beings are more often aware of our actions. Before we make decisions critical analysis comes with a great consideration. We are able to analyze these things because are considered as rational beings and we have the ability to think to the highest level we can. We opt to consider whether these things are good or not, if it’s right or wrong and if it’s really needed or not; this we often consider as ethics. Ethics is an issue of morality. There are things that we do that others consider wrong, but others may consider righteous. According to the society we should act as what it considers right; norms are one of the foundations of ethics and we should act accordingly. Norms can be a basis of what is morally right or wrong. There are four perspectives to be discussed in this paper, each of them having their own characteristics and each of them having their strong points and their weaknesses. The perspectives are universally known as the character or virtue, deontology or the perspective of obligation, the theory of utilitarianism and the equity or principle of relativism. The theory of utilitarianism points out two things; one thing is better than the other if we could gain more pleasure from it, and the other thing is not that good, or better yet to say evil, if we could only gain pain from it. This theory also states that we do things voluntarily, that one is considered as the pilot of his own decisions and that such consequences could have not taken place if only he did or did not do such actions. The amount or quantity of pleasure or pain takes into a great consideration in the concept of utilitarianism. Utilitarianism is better understood as having the maximization quantity of benefit and less quantity of bad or the pain it can cause. A person would have two distinct choices, the first one is that if he does the action he would gain more pleasure or shall I say he can maximize the benefits of the action; the other is that if he does the action he would have to gain more risks and consequences. The first choice would be most favored because we, as human beings would not want to suffer from the choices we make, we do not want to be suffering from the consequences of our actions so what we do is do the thing that would give us the most favorable and maximum quantity of pleasure (Moore, 1912). Virtue is an ethical perspective that tackles about the actions that we make and the ideals we have in life that we should strive for and that these ideals help us in developing our highest potentials as human beings. This focuses on the traits or character that one has, the dispositions in life and the attitudes whether be it bad or good. Virtues are acquired through doing it everyday, they become a person’s characteristic when they are practiced for the longer time. There are a lot of characteristics and virtues a person can have; truthfulness, patience, honesty, and courteous are some of these. Virtue would help us in pursuing the ideals that we have in life (C. A. Manuel Velasquez, Thomas Shanks, S. J. , and Michael J. Meyer 1996). The theory of ethical relativism states that morality is based on the culture of a society. It singles out that one can either be wrong or right, bad or evil depending on the society the person belongs to; the society is the one concerned in creating its own culture. This theory is basically called relativism because being good or bad is relative of the kind of society a person belongs to; the society dictates whatever thing is perceived as good or bad. Every single society shares a common culture, this culture defines good and bad and the people should act with accordance to the standards of the society they belong. This theory is often argued because of the fact that every single society has its own culture and therefore has its own perception of bad or good. However, this theory is useful in exploring the reasons behind the differentiation of culture among societies (C. A. Manuel Velasquez, Thomas Shanks, S. J. , and Michael J. Meyer, 1992). Obligation perspective holds the golden rule â€Å"do not do unto others what you don’t want others do unto you†. It simply states that we should do what is only right and not what is wrong. It holds the principle of doing what is good because of the obligation. Say for example, a person should tell the truth because that person is bound to have an obligation to tell the truth because he doesn’t want other people not to trust him and because he upholds the value of truthfulness. This perspective is sometimes being pertained to utilitarianism, but it is totally different. While obligation is obligatory, utilitarianism is a voluntary act. After taking the ethical awareness test, I have known that what ethic perspective dominates in me is the obligation or the deontology. My perspective is based on my obligation or duty to do what is morally right. With this, I am to consider a thing as ethical if I choose how I act and what rules I am willing to oblige. It is also stated in my ethical perspective that the people should not be treated as a means to justify an end, simply stating â€Å"the end does not justify the means†. I also believe that every single individual should be given the respect that any man should have and therefore I won’t be able to comply with the policies and social traditions aimed at the best interest of the society as a whole. However, my approach to ethics requires legal and humane limits, I simply believe that people should be allowed to make their own choices and I advocate policies that have the intention to ensure equal opportunities for all as well as equal respect. My ethical perspective upholds the principle of doing things in accordance with the standards of right and wrong. However, though my ethical perspective aims to do what is morally right I am faced with numbers of dilemmas with regards to work. These problems would somehow cause me frustrations and may lead to a more devastated life in the future for it is not only concerned in the present but it also pertains to the future. One of the problems I am going to face with this perspective is that the people I work with might argue that some people within a society are not able to act in their own best interests. I may find this a fallacy because it was once used in the denying of the equitable treatment to women and the minorities. This somehow would result to frustration. The second problem I am to face with this perspective is that what I perceived to be morally right may not benefit most of the people. It doesn’t necessarily mean that if I have perceived a thing to be morally right it would maximize the good or pleasure. This would cause me another frustration because if I had made a decision which I perceived to be right and it didn’t work to be beneficial I may have doubts when I make a decision again. It might cause greater problems in the future. Another dilemma I am to face with this perspective is that defending this may end up in economic hardship; in worst cases I can be terminated. Say for example, in a working place several employees should be terminated because the company is having low production because these people are handicapped or they are simply not productive, the best action would be to terminate them but I, as a moralist would say that they should not be terminated because they have children. In the long run, if these people would be in the company and the company has still a low productivity the company would have losses and it may lead to closure because of the losses. Having things perceived as morally right may not be totally right; some may be beneficial but some can create more problems. We as human beings should act accordingly to whatever it is that we perceive because these choices are free of charge, because God created us with the opportunity of having what we call free will and should be practiced. We should not depend on what others may in making our decisions but we should also be ready for the consequences that accompany our decisions. Whatever action we do we should think of it twice, we should think that there are always two sides of a story. We should not be bounded by obligations because this might cause us greater frustrations in the future and this may lead to a very low self-esteem. We don’t want these to happen that’s why we should think critically and make decisions wisely because we are the pilot of our own lives.

Anti-Matter :: essays research papers

Anti-Matter Introduction Ordinary matter has negatively charged electrons circling a positively charged nuclei. Anti-matter has positively charged electrons - positrons - orbiting a nuclei with a negative charge - anti-protons. Only anti-protons and positrons are able to be produced at this time, but scientists in Switzerland have begun a series of experiments which they believe will lead to the creation of the first anti-matter element -- Anti-Hydrogen. The Research Early scientists often made two mistakes about anti-matter. Some thought it had a negative mass, and would thus feel gravity as a push rather than a pull. If this were so, the antiproton's negative mass/energy would cancel the proton's when they met and nothing would remain; in reality, two extremely high-energy gamma photons are produced. Today's theories of the universe say that there is no such thing as a negative mass. The second and more subtle mistake is the idea that anti-water would only annihilate with ordinary water, and could safety be kept in (say) an iron container. This is not so: it is the subatomic particles that react so destructively, and their arrangement makes no difference. Scientists at CERN in Geneva are working on a device called the LEAR (low energy anti-proton ring) in an attempt to slow the velocity of the anti-protons to a billionth of their normal speeds. The slowing of the anti-protons and positrons, which normally travel at a velocity of that near the speed of light, is neccesary so that they have a chance of meeting and combining into anti-hydrogen. The problems with research in the field of anti-matter is that when the anti-matter elements touch matter elements they annihilate each other. The total combined mass of both elements are released in a spectacular blast of energy. Electrons and positrons come together and vanish into high-energy gamma rays (plus a certain number of harmless neutrinos, which pass through whole planets without effect). Hitting ordinary matter, 1 kg of anti-matter explodes with the force of up to 43 million tons of TNT - as though several thousand Hiroshima bombs were detonated at once. So how can anti-matter be stored? Space seems the only place, both for storage and for large-scale production. On Earth, gravity will sooner or later pull any anti-matter into disastrous contact with matter. Anti-matter has the opposite effect of gravity on it, the anti-matter is 'pushed away' by the gravitational force due to its opposite nature to that of matter.

Essay --

Modernism is a movement that began in the early 1900’s as a way to break from traditional thinking and move forward into a new way of thinking about the ever-evolving world and its impact on society. Professor Mary Klages offers her thoughts on Modernism and the characteristics it holds as well as her thoughts on postmodernism, a movement that later followed Modernism, in her paper titled â€Å"Postmodernism.† In Arthur Miller’s essay titled Tragedy and the Common Man, Miller gives his ideas on Tragedy and the tragic hero, elements of modernism that can be found in his play Death of a Salesman. David Mamet’s Glengarry Glen Ross is a play that showcases the characteristics Klages writes in her paper that are found in Postmodernism works. Although both Miller and Mamet’s plays deal with salesmen and the troubles of capitalism brought forth in such a stressful and competitive field, the way each author tells their story sets each work apart and categor izes it into a Modernism or Postmodernism category. Professor Klages’ in her essay, â€Å"Postmodernism† spends quite some time writing about Modernism since it predates Postmodernism. According to Klages, modernism is â€Å"the movement in visual arts, music, literature, and drama which rejected the old Victorian standards of how art should be made, consumed, and what it should mean† (Klages, 1). One of the characteristics of Modernism she writes is â€Å"an emphasis on impressionism and subjectivity writing† and â€Å"a rejection of the distinction between â€Å"high† and â€Å"low† or popular culture† (Klages, 1-2). The themes of tragedy and tragic hero’s are ones that were limited to higher forms of art but Modernism took that exclusiveness and brought it to lower forms of art as evidenced in Arthur Miller’s Death o... ... no use in trying to create meaning out of one’s life so these writers offer their stories and plays and let the chips fall where they may. Modernism and Postmodernism are movements that sought to break free from traditional ways of thinking. Each movement offers its own unique characteristics that separate them from one another. Miller’s essay on tragedy where he gives his ideas on why the common man is just as worthy as being viewed as a tragic hero, help readers identify Willy Loman as a tragic hero. When readers read Miller’s play, they can associate his work as a work of Modernism. Mamet’s play, on the other hand, is a Postmodernism work due to the fact that it has no tragic hero, there is no tragedy present, it is just a play about a couple of salesmen and their everyday lives. There is no meaning to be searched for since Mamet makes no attempt to give one. Essay -- Modernism is a movement that began in the early 1900’s as a way to break from traditional thinking and move forward into a new way of thinking about the ever-evolving world and its impact on society. Professor Mary Klages offers her thoughts on Modernism and the characteristics it holds as well as her thoughts on postmodernism, a movement that later followed Modernism, in her paper titled â€Å"Postmodernism.† In Arthur Miller’s essay titled Tragedy and the Common Man, Miller gives his ideas on Tragedy and the tragic hero, elements of modernism that can be found in his play Death of a Salesman. David Mamet’s Glengarry Glen Ross is a play that showcases the characteristics Klages writes in her paper that are found in Postmodernism works. Although both Miller and Mamet’s plays deal with salesmen and the troubles of capitalism brought forth in such a stressful and competitive field, the way each author tells their story sets each work apart and categor izes it into a Modernism or Postmodernism category. Professor Klages’ in her essay, â€Å"Postmodernism† spends quite some time writing about Modernism since it predates Postmodernism. According to Klages, modernism is â€Å"the movement in visual arts, music, literature, and drama which rejected the old Victorian standards of how art should be made, consumed, and what it should mean† (Klages, 1). One of the characteristics of Modernism she writes is â€Å"an emphasis on impressionism and subjectivity writing† and â€Å"a rejection of the distinction between â€Å"high† and â€Å"low† or popular culture† (Klages, 1-2). The themes of tragedy and tragic hero’s are ones that were limited to higher forms of art but Modernism took that exclusiveness and brought it to lower forms of art as evidenced in Arthur Miller’s Death o... ... no use in trying to create meaning out of one’s life so these writers offer their stories and plays and let the chips fall where they may. Modernism and Postmodernism are movements that sought to break free from traditional ways of thinking. Each movement offers its own unique characteristics that separate them from one another. Miller’s essay on tragedy where he gives his ideas on why the common man is just as worthy as being viewed as a tragic hero, help readers identify Willy Loman as a tragic hero. When readers read Miller’s play, they can associate his work as a work of Modernism. Mamet’s play, on the other hand, is a Postmodernism work due to the fact that it has no tragic hero, there is no tragedy present, it is just a play about a couple of salesmen and their everyday lives. There is no meaning to be searched for since Mamet makes no attempt to give one.

Kill the Internet Essay

Kill the Internet-and Other Anti-SOPA Myths Essay The Article â€Å"Kill the Internet-and Other Anti-SOPA Myths† by Danny Goldberg introduces PIPA(Protect Intellectual Property Act) for online piracy on the internet. This situation is connected to the copyright piracy as well. The issue in this essay is the common problem of published articles and links being copied and pasted from people off the internet and getting credit for another person’s work. In this case I agree with the SOPA because copyright is not to be credited for those who don’t do their own work. To me, it is a guidance for help not coping. Coping someone’s work is not helping the situation and takes the away the opportunity of the author to get credit. One reason to my decision on agreeing is the leading affect of progressive voices and outlets of skillful writers work is being taken into someone else’s work. According to the Politics website, the legislation would allow copyright holders and the justice Department to seek court orders against websites associated with copyright infringement. To the legislative, they believe that the copyright holders chances of winning is not very high. They see coping as a threat to publishers and should be banned even if internet websites lose business. A second reason that got me to agree was a statement made by Clay Shirky’s assistant in the book The McGraw-Hill Guide. â€Å" Many believe that copyright isn’t coping if the creator doesn’t lose profit because nothing physical isn’t taken from them,† – Clay Shirky’s assistant. This statement is false reasoning because even if the authors profit isn’t lost, the fact that their hard work is being copied by someone else doesn’t make things alright. The publisher worked hard on the writing they published to the internet and it shouldn’t be taken advantage of. People need to realize that taking others work isn’t a very clever idea because your only hurting yourself by taking other people’s credit. It’s the same as someone taking a movie that a director worked hard to become public and then has to find out their credit was copied by another person and is being used or is being taken ownership  by that person. Because of this problem many websites are losing their businesses for links and articles of authors are declining their work to be on the internet. For this I believe the SOPA is making the right decision and should proceed in protecting the internet uses. All in all copyright should have been prohibited a long time ago. For those whose work is being taken out of context and losing credit isn’t fair. SOPA and PIPA industries should feel good about themselves for finally taking action and stopping internet copiers on the websites available to the people. Resources: The Politics Website The Nation Website The McGraw-Hill Guide book

Essay on Siemens CSR

Essay on Siemens CSR Essay on Siemens CSR Sample essay on Siemens CSR: Siemens is an international company that deals with electronics. Over the years, the company has stood for technical achievements, quality, reliability and innovation. Siemens is the leading provider of technologies that are eco-friendly. In terms of energy efficiency, healthcare that is personalized and industrial productivity, Siemens is the pioneer. What Siemens can leverage Siemens can employ several strategies in order to leverage. The strategies will lead to long term growth of the company. One of such strategies is sustainability which means that the company will act responsibly in order to cater for future generations. The main aim of sustainability is to achieve social, economic and environmental progress (Voien 205) To achieve efficiency, Siemens is providing products that are innovative in the area of environment. The company is also aimed at providing solutions that will improve the Eco balance of its customers and that of itself. When it comesto business, the company mainly focuses on the creation of long term values. The company also fosters its employees so that they can be good citizens in the areas where the company operates. By implementing CSR, the company focuses on such issues as Innovation, human rights, diversity, employee qualifications and sustainability in the supply chain. All the members of the company contribute to sustainability of the company by carrying corporate functions such as those related to health, environment and safety. In order to be strategic in the market, Siemens can employ some strategic methods. First, it can expand its environment portfolio in order to increase its target and generate more revenue. The company can also come up with solutions that will assist in reducing greenhouse emissions by advancing green innovations. The other key strategy would be the involvement of stakeholders. This can be done by exchange of ideas by increasingly collaborating with organizations which will help them improve their sustainability. It is also crucial for the company to improve dialogue with stakeholders. Another strategy that the company can adopt is innovativeness (Voien 208). This can be achieved by unleashing creativity, potential and energy of their employees. The company should also strive to measure the success of their strategies by basing them on the feedback they get from their customers. The company should on a continuing basis update their portfolio with an aim to providing solutions to challenges that the society is facing. This will enable the company to provide sustainable values. With an aim to engage employees, the company can employ modern modes of social media such as Facebook and twitter. Such platforms for communication will enable the company to give employees a sense of freedom as they adopt modern modes of interaction and communication. Use of Microsoft technology will also enable the company to engage employees in the activities of the company. Siemens should also encourage democratic participation of employees in the activities of the company (Voien 218). This will enable the employees have a feeling of ownership of community programs and eventually efficiency will be improved in the long run. Panasonic Corporation has extensively used social media in marketing which is a shift from odd marketing strategies and leveraged on Facebook and LinkedIn company pages. Such pages are being used regularly for press release providing customers with an interactive community page for interaction. Panasonic Corporation tweets usually pop-up with messages proving customers with latest booths to visits, at the same time providing customers and the corporation with a platform to share their views and opinions on the company products. In conclusion, the CSR issues of Siemens are critical for the success and sustainability of the company. Customers of the company should be engaged so that they can give feedback on the products and services of the company. Our custom essay writing service can write a non-plagiarized essay, term paper or research paper on Siemens for you. Order custom papers written from scratch!

Avid Essay Essays

Avid Essay Essays Avid Essay Paper Avid Essay Paper Katerin Leal Period 6th AVID Are Students Risking Their Futures? In Christine Baron’s essay, Apathetic Students Risk Their Futures, is stated that students aren’t taking advantage of the opportunities they have by going to school because they are making up excuses and are better off socializing with others. I agree with Christine Baron, some students have become lazy for their school work. However, not all students are being lazy and not doing their work, there are some students that actually care and want to succeed in life therefore they are the ones that are being motivated and have been doing the assignments and homework that the teachers have asked them. But how do we get the other students to be do their work as well? High school is a big change to most students. While some are working after school others are playing sports, and other even have responsibilities at their home. However, that doesn’t give students an excuse to not do the work that has been assigned to them. â€Å"I had to work until 11 p. m. both nights†, â€Å"I had baseball practice†, â€Å"I was absent again the day you assigned this†, this are some of the excuses that students use when Christine Baron asked her students if had read the reading assignment that was assigned to her class. Sure working until 11 p. m. at night is tiring but students should learn how to manage their time, school should be their number one priority. Also, just because you’re absent from school doesn’t mean that your excused from the assignments that you missed, it’s your responsibility to email your teacher and/or ask your teacher what you missed when you come back to school the next day. In Barons case what had frustrated her was that her students choose â€Å"to give up on homework that’s the least bit challenging†. Other factors that have gotten in the way with students schoolwork is the social network. Student with their cellphones, laptops, iPods, etc. are choosing to socialize rather than actually take advantage of their spare time. I started reading it, but the phone rang†, was one of the other excuses given to Baron. These students are in high school already and its time that they take some responsibility and think about the opportunities they have by going to school. Instead of making up excuses students should just do the work. The challenge that has been presented to some teach ers is â€Å"How can we encourage a lot more kids to care about their education†. In the essay that Baron wrote he states that parents can help with their kids caring of school. With that being said teachers should get together with the parents of those students who are having a hard time to stay focused on their school work. Parents can be a great influence and a lot of help with getting their kids to do the assignment that is being assigned by the teachers. High school is a big change for students, they run into a lot of pressure sometimes even skipping classes which later on leads to skipping school more often than expected, but what these students need to know is that â€Å"caring about their education will benefit them in ways they might not even imagine†. The one thing that teacher cannot do is â€Å"dumb down† the curriculum, because in the end the students aren’t receiving any challenging work. Teacher should push the students on challenging work so they can exceed their expectations. Everyone is capable of succeeding but you have to apply some effort into your work. The students that are caring and doing the work that is being asked by their teachers have a greater chance of becoming the person they really want in life, by working in the job field of their choice, and being financially secured.

Double Click for TListView

Implementing On Item Click / Double Click for TListView Delphis TListView control displays a list of items in columns with column headers and sub-items, or vertically or horizontally, with small or large icons. As do most Delphi controls, the TListView exposes the OnClick and OnDblClick (OnDoubleClick) events. Unfortunately, if you need to know what item was clicked or double clicked you cannot simply handle the OnClick / OnDblClick events to get the clicked item. The OnClick (OnDblClick) event for the TListView is fired whenever the user clicks the control - that is whenever the click occurs somewhere inside the client area of the control. The user can click inside the list view, BUT miss any of the items. Whats more, since list view can change its display depending on the ViewStyle property, the user might have clicked on an item, on an item caption, on an item icon, nowhere, on an item state icon, etc. Note: the ViewStyle property determines how items are displayed in the list view: the items can be displayed as a set of movable icons, or as columns of text. ListView.On Item Click ListView.On Item Double Click To be able to locate the clicked (if there is one) item when the OnClick event for the list view is fired, you need to determine what elements of the list view lie under the point specified by the X and Y parameters - that is the location of the mouse at the moment of click. The TListiews GetHitTestInfoAt function returns information about the specified point in the list view’s client area. To make sure the item was clicked (or double clicked) you need to call the GetHitTestInfoAt and react only if the click event occurred on an actual item. Heres an example implementation of the ListView1s OnDblClick event: //handles ListView1s On Double Click procedure TForm.ListView1DblClick(Sender: TObject) ; var   Ã‚  hts : THitTests;   Ã‚  ht : THitTest;   Ã‚  sht : string;   Ã‚  ListViewCursosPos : TPoint;   Ã‚  selectedItem : TListItem; begin   Ã‚  //position of the mouse cursor related to ListView   Ã‚  ListViewCursosPos : ListView1.ScreenToClient(Mouse.CursorPos) ;   Ã‚  //double click where?   Ã‚  hts : ListView1.GetHitTestInfoAt(ListViewCursosPos.X, ListViewCursosPos.Y) ;   Ã‚  //debug hit test   Ã‚  Caption : ;   Ã‚  for ht in hts do   Ã‚  begin   Ã‚  Ã‚  Ã‚  sht : GetEnumName(TypeInfo(THitTest), Integer(ht)) ;   Ã‚  Ã‚  Ã‚  Caption : Format(%s %s | ,[Caption, sht]) ;   Ã‚  end;   Ã‚  //locate the double-clicked item   Ã‚  if hts [htOnIcon, htOnItem, htOnLabel, htOnStateIcon] then   Ã‚  begin   Ã‚  Ã‚  Ã‚  selectedItem : ListView1.Selected;   Ã‚  Ã‚  Ã‚  //do something with the double clicked item!   Ã‚  Ã‚  Ã‚  Caption : Format(DblClcked : %s,[selectedItem.Caption]) ;   Ã‚  end; end; In the OnDblClick (or OnClick) event handler, read the GetHitTestInfoAt function by providing it with the location of the mouse inside the control. To get the location of the mouse related to the list view, the ScreenToClient function is used to convert a point (mouse X and Y) in screen coordinates to local, or client area, coordinates. The GetHitTestInfoAt return a value of THitTests type. The THitTests is a set of THitTest enumerated values. The THitTest enumeration values, with their description, are: htAbove - above the client area.htBelow - below the client area.htNowhere - inside the control, but not on an item.htOnItem - on an item, its text, or its bitmap.htOnButton - on a button.htOnIcon - on an icon.htOnIndent - on the indented area of an item.htOnLabel - on a label.htOnRight - on the right side of an item.htOnStateIcon - on a state icon or bitmap associated with an item.htToLeft - to the left of the client area.htToRight - to the right of the client area. If the result of the call to GetHitTestInfoAt is a subset (Delphi sets!) of [htOnIcon, htOnItem, htOnLabel, htOnStateIcon] you can be sure the user clicked on the item (or on its icon / state icon). Finally, if the above is true, read the Selected property of the list view, it returns the first selected item (if multiple can be selected) in the list view. Do something with the clicked / double clicked / selected item ... Be sure to download the full source code to explore the code and learn by adopting it.

Hum M3 sha Essay Example | Topics and Well Written Essays - 250 words

Hum M3 sha - Essay Example According to Branden, values shape individual behavior and are responsible for the social make-up of an individual (34). In addition, they represent the beliefs of what is considered morally correct or upright. Values distinguish between what is good or bad. Values are not in-born, they are learned from peers. Such a learning process explains how human beings acquire values. Animals do not learn, but their actions are shaped by nature and the environment. Values are a significant part of how human beings view emotions. Branden convincingly argue that values are responsible for individual’s self-esteem (40). In addition, self-esteem controls one’s ego, hence shaping thoughts and feelings. An average score of 1.0 in the dominant values indicates a modest perception of power across a broad range of values. On the other hand, a higher score (34) is achieved by assessing cognitive empathy. Such a score is an indication of understanding the thoughts, feelings, and situation of others. The score on cognitive empathy is supported by an almost similar score (32) on emotional empathy to indicate the sensitivity of other peoples’ thoughts, situation, and feelings. The dispositional mood scale indicates a strong personality in that, positive attributes achieve a high score whereas negative attributes achieve a low score (Positive energy 4.5, relaxation 4.4, negative arousal 1.5, and tiredness

Police Administration Essay Example | Topics and Well Written Essays - 1500 words

Police Administration - Essay Example Secondly, both of them emphasize on police-community relationship, whereby there is emphasis on communication through mutual understanding, even though such communication is practiced and projected on different levels in both programs. Thirdly, both programs deploy target hardening together with augmented community participation as part of their crime prevention initiative. This is evident through the assignment of specific officers and patrol officers in conducting security surveys (McElvain, Kposowa, & Gray, 2013). The major difference between NYPD Crime Control Model and the Community policing is that, community policing initiative focuses more so on the three Rs of decentralized policing (McDonald, 2002). That is rapid reactions, random patrols, as well as reactive investigations. However, NYPD Crime Control Model focuses on the refined three Rs principles, and which entails directing police resources to modern crime-control strategies, rather than just observing the three Rs pri nciples alone (McDonald, 2002). In other words, the NYPD Crime Control Model key mission and duty of the police is to prevent crimes, while the key mission and responsibilities of police under community policing is to respond to crimes and which is pegged on numbers of arrests, clearance rates, in addition to response time. (McDonald, 2002). CompStat emphasizes on risk taking instead of risk adversity through an accountability-focused strategies and management principles. Community policing has feel-good collaborative frameworks through its watered-down departmental versions, as the objective is to lessen policing to just standard regulations and routines (Walsh & Vito, 2004). Thus, the community-relation specialists under community policing are tasked in performing uncomplicated and repetitive functions, which requires no discretion. As such, the police role is to be law enforcers instead of also entailing crime prevention. In particular, success under community policing is measure d by number of arrests made rather than the level and number of crimes being committed (McDonald, 2002). However, the NYPD Crime Control Model acknowledges long-term service delivery with specific objectives, like decreasing drug sales by a certain percentage of the in general crimes. Furthermore, the model focuses on attaining precise and timely intelligence, so as to direct resources and personnel to crime areas. Hence, the police officers, patrol officers and detectives are deployed more efficiently compared to community policing (McDonald, 2002). On the contrary, Community policing does not place a huge emphasis on crime data or even communication between principal law enforcers, but on making the public to feel that the police are existing. It is this difference that community policing is known for making police leaders together with their units to operate independently. As a consequence, the patrols are not held liable for crimes within their geographic regions since investiga tions are conducted by specialized units separately, in order to attain their own individual objectives (McDonald, 2002). However, NYPD Crime Control Model ensures that patrols are held accountable for crimes in their region, and that, investigators and specialized units support them in patrol activities, so as to attain a common objective under an accountability framework. The assumption in community policing is that commanders are better able to conduct decisions solely, as they are filled with wisdom and creativity in fighting crimes compared to their line officers (McDonald, 2002).

Critical evaluation of an academic research article Essay

Critical evaluation of an academic research article - Essay Example The article provides a comprehensive ethical analysis through different ethical theories of product placement. An attempt has been made, throughout the article, to identify whether product placement overall is a deceptive practice or not. In this paper we will critically evaluate the research article. The key arguments of the article will be discussed and logic of arguments will be examined. Critical Analysis The article starts with an introduction of the topic in general. The introduction is very well written with the help of previous literature. No major claims are made rather readers are informed regarding the main subject of the article. Overall the article seems to be written in a logical flow with each section placed in the right order. Introduction is strong and everything said in the introduction is substantiated with existing literature. Product placement is a practice of placing a brand or a product in the scene or script of news and entertainment. Product placement has bee n seen in the Hollywood movies for a long time (Fristoe, 2005). The article is trying to evaluate whether this type of marketing is ethical or not. Implicit product placement has also been discussed in the article. The legal status of product placement is also discussed. ... The article does not clearly see product placement as deceptive but it argues that there are aspects of product placement that may not be approved by ethical theories and general public. The article raises questions about the implicit aspect of product placement. The argument made by the article with regards to the implicit product placement is that people should be aware of product placement. If this is not the case then product placement might be deceptive. Existing literature has also raised questions on implicit product placement (Spence & van Heekeren, 2005). The authors argue that when people are not aware of the persuasion then it might be unethical according to categorical imperative and Aristotelian ethics. The former teaches to treat humanity as oneself, and the latter lay burden of right or wrong on the intentions of the actor. According to both ethical theories implicit product placement is unethical, given that people are not aware of such a marketing practice. A strong point of the article is that it has questioned an assumption that is mistreated as fact in the corporate world to justify excessive marketing. Studies have shown that uneducated people might not have a clear idea about how marketing works and they might not be aware of their rights (Culnan, 2006). Marketing can also manipulate people who are not emotionally or financially mature (Laczniak & Murphy, 2006). The assumption that consumers are smart and knowledgeable is not justified and the article too raises questions about it. The authors have tried to remain impartial throughout the article and have attempted to give a genuine account of ethical issues

Research Proposal Paper Example | Topics and Well Written Essays - 1250 words - 1

Proposal - Research Paper Example Despite this people are still motivated to go for the procedure, doing something that will drastically change their lives for the better or for worse (Camille 93). Plastic surgery has been in existence for quite some time now in the history of the US and the world over. It is a big business in the US and statistics showed that despite the recession, the business was still booming. Statistics from The American Society of Plastic Surgeons show that Americans underwent 14 million cosmetic procedures in 2010, spending approximately 10.1 billion in the process (Roger and Vanco). The procedure range from Botox, breast enhancements, to transplants and chin augmentation. Two kinds of plastic surgery are common, the reconstructive surgery after accidents and aesthetic surgery for purposes of beauty (Engler 9). Much as plastic surgery has been used to solve clinical problems it has continuously created ethical problems and debates whether some of the procedures should go on or not. Reconstructive surgery has been carried out mostly for clinical purposes to correct problems that come as a result of injury, accidents and tissue damage. It is mostly acceptable because of its ability to give victims a normal life they had before (Johnson and Whitworth 319). Cosmetic surgery on the other hand has been widely criticized by people because of ethical questions that arise as a result of the procedure (Engler 30). Adjusting body parts or changing appearance for beauty purposes involves changing nature and creation which amount to questioning the creator as some argue. Despite this debate cosmetic surgery is still a big business and many people are still going for it despite warnings and consequences that come with some of the procedures (Roger and Vanco). There exists a lot of literature on the topic of plastic surgery that can inform this study. This study is built on a mixed approach kind of

From today painting is dead Essay Example | Topics and Well Written Essays - 2750 words

From today painting is dead - Essay Example The essay "From today painting is dead" discusses the aesthetic impact of photography on the art world of the 19th century. WhÐ °t freed theÃ'•e pÐ °interÃ'• from portrÐ °iture, pÐ °Ã'•torÐ °l lÐ °ndÃ'•cÐ °peÃ'•, propÐ °gÐ °ndÐ ° Ð °nd phyÃ'•icÃ'•? The totÐ °litÐ °riÐ °n dictÐ °torÃ'• Ð °rgued thÐ °t it wÐ °Ã'• decÐ °dence, Ð °nd Ã'•ometimeÃ'• bÐ °nned or burned theÃ'•e eÐ °rly 20th-century EuropeÐ °n workÃ'• or blÐ °ckliÃ'•ted their imitÐ °torÃ'• or Ã'•tudentÃ'•. One could Ð °lÃ'•o Ð °rgue the influenceÃ'• of Ð ° Turner or VÐ °n Gogh or JÐ °pÐ °neÃ'•e Ð °rt, which were certÐ °inly tÐ °ngible Ð °nd viÃ'•ible in Ã'•pecific Ð °rtiÃ'•tÃ'• or workÃ'•. Or the reductionÃ'• in the coÃ'•t of mÐ °teriÐ °lÃ'• Ð °nd the generÐ °l proÃ'•perity of Europe thÐ °t Ð °llowed for more experimentÃ'•. But Ð ° more cogent Ð °rgument cÐ °n be mÐ °de thÐ °t it wÐ °Ã'• photogrÐ °phy, more thÐ °n à  °ny other fÐ °ctor, which chÐ °nged the wÐ °y we think of Ð °rt Ð °nd the role we expected viÃ'•uÐ °l Ð °rt to plÐ °y. The grÐ °phic reproduction of workÃ'• of Ð °rt hÐ °Ã'• Ð ° long Ð °nd diverÃ'•e hiÃ'•tory. PhotogrÐ °phy followed Ð ° trÐ °dition in which the depiction of the fine Ð °nd decorÐ °tive Ð °rtÃ'• beÃ'•towÃ'• Ã'•ome kudoÃ'• on the reprogrÐ °phic proceÃ'•Ã'•eÃ'• uÃ'•ed. Ð t the time of photogrÐ °phy'Ã'• invention Ð ° plethorÐ ° of reprogrÐ °phic proceÃ'•Ã'•eÃ'• were Ð °vÐ °ilÐ °ble Ð °nd theÃ'•e were being exploited to meet the riÃ'•ing demÐ °nd for looÃ'•e grÐ °phic reproductionÃ'• Ð °nd the buÃ'•ineÃ'•Ã'• opportunitieÃ'• offered by rÐ °pidly expÐ °nding Ð °nd diverÃ'•ifying commerciÐ °l mÐ °rketÃ'•. Both DÐ °guerre Ð °nd TÐ °lbot Ð °ppreciÐ °ted the importÐ °nce of reproducing workÃ'• of Ð °rt (including pÐ °intingÃ'•, drÐ °wingÃ'•, engrÐ °vingÃ'•, Ã'•cul pture, Ð °nd decorÐ °tive Ð °rt), not only to demonÃ'•trÐ °te their reÃ'•pective photogrÐ °phic proceÃ'•Ã'•eÃ'•.

Research Proposal Paper Example | Topics and Well Written Essays - 1250 words - 1

Proposal - Research Paper Example Despite this people are still motivated to go for the procedure, doing something that will drastically change their lives for the better or for worse (Camille 93). Plastic surgery has been in existence for quite some time now in the history of the US and the world over. It is a big business in the US and statistics showed that despite the recession, the business was still booming. Statistics from The American Society of Plastic Surgeons show that Americans underwent 14 million cosmetic procedures in 2010, spending approximately 10.1 billion in the process (Roger and Vanco). The procedure range from Botox, breast enhancements, to transplants and chin augmentation. Two kinds of plastic surgery are common, the reconstructive surgery after accidents and aesthetic surgery for purposes of beauty (Engler 9). Much as plastic surgery has been used to solve clinical problems it has continuously created ethical problems and debates whether some of the procedures should go on or not. Reconstructive surgery has been carried out mostly for clinical purposes to correct problems that come as a result of injury, accidents and tissue damage. It is mostly acceptable because of its ability to give victims a normal life they had before (Johnson and Whitworth 319). Cosmetic surgery on the other hand has been widely criticized by people because of ethical questions that arise as a result of the procedure (Engler 30). Adjusting body parts or changing appearance for beauty purposes involves changing nature and creation which amount to questioning the creator as some argue. Despite this debate cosmetic surgery is still a big business and many people are still going for it despite warnings and consequences that come with some of the procedures (Roger and Vanco). There exists a lot of literature on the topic of plastic surgery that can inform this study. This study is built on a mixed approach kind of

What the role of organizational culture in organizational change Essay

What the role of organizational culture in organizational change - Essay Example This research will begin with the statement that organizational behavior in an organization develops over the years of the existence of the organization and is closely linked to its organizational culture. Every organization has a unique organizational culture that differentiates it from others. Organizational culture manifests â€Å"the values and basic assumptions shared among organizational members† and as such â€Å"these values tend to persist over time and are more resistant to change†. While organizational culture plays several key roles in an organization the two most dominant roles are: â€Å"adaptations to the organization’s external environment† and â€Å"coordination of internal systems and processes†. Coordinating the internal systems and processes will facilitate the formation of a common mission and this, in turn, will result in specific goals. Similarly, the reward systems for good performance as well as sanctions on poor performance are defined by the organizational culture. On the other hand, organizational change is usually manifested through the organization’s values, basic assumptions, and artifacts of which the most visible component is artifacts. Culture in organizations can be defined as â€Å"a pattern of shared basic assumptions that the group learned as it solved its problems of external adaptation and internal integration that has worked well enough to be considered valid and, therefore, to be taught to new members as the correct way you perceive, think, and feel in relation to those problems†.† (Schein 1997). The behavior within the organization is a part of its culture also. Organizational behavior can be defined as â€Å"the study of human behavior in organizational settings, the interface between human behavior and the organization, and the organization itself† (Shajahan, 2004, p. 3). As such, it can be seen that the organizational culture and behavior are extremely di verse between the two companies. Organizational culture plays a pivotal role in shaping the organizational goals and vision. In times of organizational change it is significant that mangers take effective steps to channelize employee behavior in tune with organizational culture and vision. Managing organizational behavior is a relatively complex process in normal situations, especially if a major change occurs like mergers and acquisitions or other important structural or managerial changes within an organization. This organizational change is quite often stressful to everyone concerned. There may be fears of loss of jobs, changes in duties and responsibilities, fears (or hopes) of change in the compensation structure, and the ever present attitude of resistance to change. Organizational change is inevitable under today’s competitive environment and hence companies should be ready with management of change for the purpose of staying competitive. As per Kurt Lewin’s three step model any organization that has impending large scale changes with regard to organizational culture, structure, and behavior should follow a three step process for smooth transformation from old to new. The relatively simple concept (in principle) needs an unfreezing, moving or transition, and refreezing of attitudes as behaviors (Burke, Lake & Paine, 2008, p. 233). Employees are attuned to the working atmosphere of their former employers and hence need an unfreezing of attitudes so that they are receptive to change. The next step is to move or transform the employees to the new behavior and culture that is required in the present situation. Once this is achieved, the next logical step is to freeze the newly learnt factors into their minds. The change in organization behavior hence will only be developed through a long term perspective and cannot be planned in minute detail. It has to be planned in such a way by observing where

Civil Disobedience Essay Example for Free

Civil Disobedience Essay Civil Disobedience is the act of disobeying authority but in a legal and civilized manner. It was introduced by writer Henry David Thoreau in his work named â€Å"Civil Disobedience. †This legal and orderly method of rebelling is often used in hope that a change will be made such as an unjust law. Many people often wonder whether Civil Disobedience still holds true in the day and age. Everyday civil disobedience is used. Whether it is aginst the governmentBack in the late 1950s and throughout the 1960s, many civil rights leaders and other men and women, young old have demonstrated notable acts of Civil Disobedience, which have changed many unjust laws and treatment. For example, during the 1950s and 60s, blacks were not allowed to sit in the front of the bus just because they were black. A woman named Rosa Parks saw this rule as unjust and unfair to African Americans. One day she decided to rebel against this law, so she remained in the front of the bus. She was asked to remove herself and move in the back and she refused. By civilly rebelling, she was arrested and put in jail for courage to stand up against the discrimination. Now today, it doesn’t matter where blacks sit on a bus. Her act of civil disobedience has diminished bus laws against blacks and other discriminative laws towards African Americans. Many people may say that now in this day and age, if the media believes that a certain law is just, civil disobedience will not work. This assertion sounds very convincing, but just because it is in the media, doesn’t make it just. In newspapers and throughout the most of the south, you saw nothing but African American discrimination. Martin Luther King and the rest of the civil right activists stood up to this in a civilized manner and now you don’t see that anymore. Even in recent news, look at what was going on Egypt. Citizens were fighting against their tyrannical leader and he was overthrown. So the media can’t stop people from feeling a certain way no matter who advertises it. Civil disobedience has been used all over the world for many different reasons and by many different people, ranging from Gandhi in India to Martin Luther King Jr in the United States. With that being said, we should all understand that Thoreau’s theory of civil disobedience still holds true today. Without the theory of civil disobedience, where would we all be? How would anything progress?

Hospitality And Tourism Marketing Strategies Marketing Essay

Hospitality And Tourism Marketing Strategies Marketing Essay 1.0 Introduction: Tourism and hospitality industry has become one of the largest industries in modern and competitive business world. It is a common remedy for development and the world travel and tourism industry supported 234 million jobs (8.7% of total world employment) and contributed 10.3% of world gross domestic product in 2006 (Opening up Trade in Services :Key for Tourism Growth, 2008) . The tourism and hospitality industry has been as a helpful force for world peace; the benefits of mixing together different types of people and different cultures. The travel industry has contributed to the accomplishment of millennium development goals especially in the third world countries. Despite a huge expansion in the travel industry fuelled by opportunities created by the internet and emerging markets consistent profitability for many airlines and travel-related firms remains elusive due to terrorism, recession, the SARS virus, strikes, and the Icelandic ash cloud: the list piles up. Before people tr avel for survival or to better themselves but, now people travel for entertainment, business purpose and amusement. Airship or air-ways business have become easier, faster and cheaper to travel around the globe and the airline industry such as Ryan air plays an important role in the tourism sector. 1.1 Over view of Ryanair airline: Ryanair is an Irish low-cost, first and largest low fares airlines in Europe. From Ryanair case study analysis (february19, 2008) it is shown that Ryanair head office situated at Dublin Airport, Ireland, and has based in London Stansted Airport (the third-busiest airport in the United Kingdom). The late Dr. Tony Ryan and his family have established Ryanair in 1985 with just 25 staff. In July 1985 they had launched their first route from Waterford and London Gatwick which is operated by a 15-seat Bandeirante twin-turboprop according to About Us (1985) www.ryanair.com. To defy the oligopoly market between British Airways (BA) and Aer lingus in Dublin-London route, the newly stabilised Ryanair obtains permission from the regulatory authorities. According to Ryanair website,( About Us ,1986 www.ryanair.com), Comparing the price of the BA and Aer Lingus lowest return fare of  £209,Ryanair launched the first Dublin-London Luton flight in May 1986 for only  £99.So in response to stay in the market those rivals cut down their high fares. Inspite of having three conjugative years growth in aircraft, routes and competitive price, they face a massive loss of  £20m which made the company to follow the model of Southeast Airlines leads a change of its management and structure according to Ryanair website(About Us, History of Ryanair, 1990, www.ryanair.com) .For getting a competitive position in Airline industry, The Ryan family put in an additional  £20m in the company and change their management which is a copy of Southwest Airlines low fares model(A bout Us,1990 www.ryanair.com). Thus they are going to begin their innovative management which generally based on low cost with low fare and starting first low fare business in European airlines sector. Now Ryanair offers lowest fares but high frequency flights, moving in to a single aircraft fleet type. It reduces its Dublin-London Luton flight fares from  £99 to just  £59 return by cutting down free drinks and meals on board. The Easter weekend seat sale fares of  £59 return that launched in 1990 was overcoming customers or passengers demand. A vast of people wanted to get this demanding Easter weekend seat and It was such demanding that in Dawson street there was more than halfway traveller s line for three days to get that bargain (About Us, www.ryanair.com). After taking the Southwest airlines low fare model and establishing cost reduction in their strategy Ryanair is rapidly growing in airline market. Their revenue is increasing rapidly which is shown in their annual report. According to annual report of Ryanair (2003), Revenues have risen increasingly and in 2002 revenue was à ¢Ã¢â‚¬Å¡Ã‚ ¬ 624.1million.After one year it was increasingly from à ¢Ã¢â‚¬Å¡Ã‚ ¬ 624 (2002) to à ¢Ã¢â‚¬Å¡Ã‚ ¬842.5 million (2003) and over the same time, net profits had increased from à ¢Ã¢â‚¬Å¡Ã‚ ¬ 150.4 million (35%) to à ¢Ã¢â‚¬Å¡Ã‚ ¬239.4 million (59%). Thus Ryanair increasing their business rapidly and get the huge amount of profit. Now Rianair is distinctive from their competitor .Currently introducing a fantastic team which consist more than 8000 people and it operates a massive number of 51,100 flights per year which is more than 1400 flights per day (About Us, History of Ryanair, www.ryanair.com). By operating a fleet of 250 new aircraft which includes short to medium range, single aisle, narrow body jet airliner 737-800, Ryanair becomes the worlds best budget airline (www.ryanair.com). Providing more than 1100 low fare routes from 44 bases across 27 countries, Ryanair connects 160 destinations. According to Ryanair website (www.ryanair.com), Within next 02 years before taking account of planned disposals, Rainair want to introduce 64 new aircraft in their fleet and currently it carries 73.5 million passengers (approx) which is almost 15% {(73.5/63.5100}higher than the last year (63.5m). Safety is a most important priority for the management of Ryanair. Their commitment to deliver great safeties for their pa ssenger and this obligation begins with instructing or training of Ryanairs pilot, cabin crews and maintenance human resources and includes a policy of maintaining its aircraft in accordance with the highest European Airline Industry Standards. 2.0 Marketing Concept: Marketing is a process which helps to find out what consumers want, and then provide it for them. It is a system of business activities which is designed to plan, price, promote and distribute services to target markets, in order to achieve organization objectives. Baker (1992,p.20) pointed that marketing is concerned with the establishment of mutually satisfying exchange relationships in which the judgements as to what is satisfying depend upon the perception of the parties to the exchange. Basically, it involves creating the right product with right price and then putting it in the right place with the right promotion; everything is done for making customers or target market happy. Marketing is identifying the target market and satisfying customers now and in the future. In most organizations, an analytical function, strategic direction and facilitates are tactically set to attract customers. Marketing strategy is important for every business. An effective marketing strategy can help a business to get more profit and also getting high position in competitive business market. Marketing strategy can be the life or death of a business. Having a wrong strategy, business will go down. Beginning an effective strategy is the key of success for business. Marketing strategy is the way and compass of an organisation over the long turn. Effective marketing strategy can bring advantages for the organisation. For creating effective strategy company always organized and proper utilized companies resources within a tough and challenging environment, to assemble whatever market needs, to fulfil what customer wants and also fulfil whatever stake holder expect. Successful strategy always examine the present situation and then set up plan which help to deal with all operational aspects needed to realize the achievement of organisational goal as argued by Jain (2000). Its a plan of action that summarizes what will be done to reach the stated objective. Jain (2000) identified the significant characteristic of strategic marketing as putting emphasis on long-term implications and monitoring the business environment, taking into consideration the corporate culture, business resources and the corporate stakeholders and varying roles for different pro ducts or markets. Marketing Strategy deals with the proper selection of marketing opportunities to pursue, examining and analysing target market and creating a right marketing mix that will satisfy customers in the target market. It basically deals with four essential elements which include sale or promotion, product, place and pricing. 2.1 Marketing strategy of Ryanair: Marketing Strategy is the most important business element for an organisation. It helps an organisation to identify organisations target goal and explain how organisation will achieve the target goal within a stated time frame. Generally all organisations have strategies that would maintain or enhance their competitive benefit in the market, and Ryan Air is never an exemption. There are different types of marketing strategy which is followed by organization or company to create an effective strategy, such as guerrilla marketing and viral marketing. Guerrilla marketing and viral marketing both are followed by Ryanair. 2.2.1 Guerrilla marketing: Guerrilla marketing is a marketing process hit hard, hit fast, get in, and get out and also a tactic which help to focuses on low cost, and fast-to-market, promotions. Guerrilla marketing is a marketing process of alternative ways of pursuing straight goals and an established technique of achieving profits with least amount money. The main aim of guerrilla marketing is to create a unique, appealing and stimulating idea to create buzz (buzz is used in word of marketing), and subsequently go round viral. Tom Richard (2005) pointed that with guerrilla marketing business can be able to increase the amount of traffic which comes from their business without spending a huge amount of money. 2.2.1.1Guerrilla marketing of Ryanair: In Ryanair marketing strategy, they follow guerrilla marketing technique which is unquestionably winning in realistic applications, are still new, fresh and not as clearly explored academically as other marketing technique. Strategy of Ryanair based on cost reduction strategy, minimum standard of service, short haul flight, very low prices and no frills, point to point frequency, all these are designed to achieve their goal and having a competitive position within the airline market. Here I discuss some guerrilla marketing techniques of Ryanair. Cost reduction strategy of Ryanair: Low fares and no frills are the key elements of Ryanairs marketing strategy. Low fares are offered by Ryanair to get large amount of passenger traffic while maintaining a continuous focus on cost-containment and operating efficiencies. Strategy of Ryanair is based on cost leadership strategy, in this strategy management manage and do all value adding activities with the lowest manufacturer of product in business and attract customer with their lowest price. Cost reduction strategy helps them to gain competitive position in airline market. Lowest price help them to get many customers. Their assured aim is to divide into constituent parts of air travel and cut costs in every possible area which help them to offer lowest fare to their passenger than other competitor airlines. A particular part of passengers are targeted by Ryanair and they are just absorbed all their energy on that. Their target customers are the ones who are not capable to travel on a main or highest fare airline. Ryan air has established a relationship with consumers by using low cost product which helps them to sell additional higher-margin products and services that develop the consumers interface with the low-cost product or service. Ryanairs strategy, achieve competitive advantage through cost leadership and differentiation across broad and narrow target market so that superior profits could be generated by charging the market average price while holding costs down and this is consistent with Porters (1985) generic strategies. Being reliable: To deliver the best customer service performance is the strategy of Ryanair. According to the reports of Association of European Airlines (2004) Ryanair has achieved better punctuality than their competitor, less lost bags and smaller amount of cancellations than all of the rest of its peer grouping in Europe. Ryanair achieved all these good will because they are purposeful to carry out their services on powerfully or strongly and operating their services from secondary airports which are not congested. Monthly customer service statistics for September, 2010 was published by Ryanair, substantiate that they deliver Europes No 1 airline customer service to their passengers. For the duration of the month of September 2010, it shows that on time arriving flight of Ryanair is 85% of over 42000, fewer complaint which is 1 complaint per 2,000 passengers and less than 1 missing bag per 3,000 passengers was received. Ryanair are more concern about the safeties for passenger. According to Ryan airs annual report (2009), in their twenty years working history they have not had a single occurrence involving major injury to their passengers or flight crew. Point to point Flight frequency: Ryanair also provides frequent point to point flights on short haul routes and this route allow Ryanair to give frequent service. Ryan air use secondary or regional airports because this Secondary and regional airports are usually not as much of crowded than major airports which helps Ryanair to provide superior rates of on time departures, quicker turnaround times (the time an aircraft expend at a gate loading and Unloading passengers), less terminal delays, more competitive airport entrance and handling expenses according to Association of European Airlines report (2004). Point to point flying allow Ryan air to provide non-stop routes and keep away from the expenses of service for connecting passengers, baggage transfer and transit passenger assistance costs. Faster turnaround time is an important factor for Ryanair to exploit aircraft utilisation. Association of European Airlines published on time performance record of some airlines in their statistics reports and the airlines sta tistics (2004). According to their statistics, for the first six months of 2004 Ryanair arrived within 15 minutes of schedule time which was 92%, on the other hand its main competitors like Lufthansa AG (Lufthansa) 84%, Air France 84%, easy Jet Plc (easy Jet) 82%, British Airways 81% and Alitalia S.P.A. (Alitalia) 80%. Building achievement in the Ireland-U.K. market and increasing service to continental Europe, Ryanair intends to pursue a manageable growth preparation targeting precise markets. Targeting specific market will have opportunities for sustained growth by initiating supplementary routes from the U.K. or Ireland to other locations in continental Europe that are currently served by higher-cost, higher-fare carriers; increasing the frequency of service on its existing routes and this are believed by Ryanair. 2.2.2 Viral marketing of Ryanair: According to Allen.K (2008) viral marketing is a marketing technique that employed the concept of using the social networks of other people so that they can spread and expose their business product and services. Viral marketing strategy is a strategy that encourages individual to pass on a marketing message to others, creating an ever-expanding nexus of internet users spreading the world pointed by Hutchison. T, Macy. A et al (2009). This marketing strategy help organization or company to pass their information by using website, video clips, e-books, brand able software, images or text messages. It also can be word of mouth. Some viral marketing strategy is included here which is followed by Ryanair. Straight marketing technique: Ryanair has been using straight marketing techniques for recruitment and maintenance of customers to widen products and services. Travel agents are not used by Ryan air so that they do not pay agency commissions. Customers book online over the internet which helps the company to save agency fees. According to About Us, History of Ryanair (2000) www.ryanair.com, on January 2000 Ryanair started biggest booking website of Europe which is www.ryanair.com. This largest website helps them to reduce their cost and getting huge amount of booking. After launching the website weekly it was taking over 50,000 booking and this huge number of booking was established within three mounts. This website also allows passengers to get the lowest possible cost hotel rooms, car hire, lowest cost travel insurance as well as cheapest rail services (www.ryanair.com, About Us, History of Ryanair (2000). According to Ryanair website (About Us,2000, www.ryanair.com) the weather report in Skynews gets sponsored by Ryanair, The first airline sponsoring weather news by doing this they reach to millions and thousands of people watching television in their homes and people in hotels all over the European countries. The flexibility of getting Online tickets within the wide time span from 15 days up to 4 hours which is prior to the departure of their scheduled flight. Boarding pass too can be reprinted up to 4 hours before the scheduled flight according to online booking, ryanair.com 2009. Ryanair Magazine: For focusing customer and creating good relation with customer Ryanair publish their monthly magazine. In their monthly magazine, it is generally described directly to the interests and purchasing behaviour of Ryanairs exceptional audience and essentials include charming destination guides, travel tour ideas, property and real estate guides, select hotel reviews, seasonal recreation guides, technology updates and individuality profiles according to www.ryanair.com (advertise with us). Their magazine provide their passenger do not need to pay too much and provide them too get cheapest travel tour, cheapest hotel etc.Ryanair also involve to do some social activities. They are donated all money whatever they raise by selling their charity magazines. Their first charity calendar was published in 2008 which features their cabin crew and it raised à ¢Ã¢â‚¬Å¡Ã‚ ¬75,000 for childrens charity Angels Quest in Ireland (www.ryanair.com). 3.0 Public relation tactics: In every organisation public relation strategy is very important to the success of a business. It helps to communicate with customers all over the world. Public relation (PR) is a relation between company or organization and public which provide a service for the company by serving to provide the public and the media a better thoughtful of how the company works. It helps the company to attain its full potential and provide feedback to the company from the public. This usually takes the form of research regarding what areas the public is most happy and unhappy with. Within the tourism industry, public relation is not solely the work of PR department but also the entire employees. Public relations help an organization to develop its mission and vision and also meet customer or public needs and desires. Most times companies take some tactics to make relation with consumer which help to keep the customer coming back for more time. Ryanair also follow some tactics to create a better relationship with customers. Statistics from Association of European Airline (2004) shows Ryanair topped the list of customer satisfaction. In customer satisfaction figures Ryanair has got the pole position by providing best punctuality, the smallest number of lost bags and the least cancellations .Ryanairs head of communications, Peter (Holiday extras, Ryanair best for customer service,2007) said that the high fare airlines basically cannot contend with Ryanair either on price or on customer service satisfaction. Recently, Ryanair revealed that they have entered into agreements with a number of companies to present advertising space on the seatbacks and overhead baggage storage areas on their planes. 3.1 Relationship marketing of Ryanair: There have been many attempts to define relationship marketing. Berry (1983) pointed that Relationship marketing is attracting, maintaining and in multi service organisation-enhancing customer relationships which help to strengthen the relationship with customer and also transforming indifferent customers into loyal ones. Todays competitive market relationship marketing is important to get more customers. Successful relationship marketing helps business to get loyal customer which is important for business. Ryanair has created relationship marketing with public by providing better service quality such as best punctuality, the least lost bags and least cancelation, creating their own website which provide all information and resent news of Ryanair, publishing their monthly magazine, donating charity and sometime offering special offer. For giving special offer 1st November 2010 Ryanair announce that passengers can book their à ¢Ã¢â‚¬Å¡Ã‚ ¬6 seats for travel and booking their à ¢Ã¢â‚¬Å¡Ã‚ ¬6 seats, passenger can travel on more than 500 European destinations in December and January. If passengers want to get this offer they have to booked these seats until midnight (24:00hrs) Thursday (4th Nov) according to Ryanair news (1st November 2010).This offer announcing by Ryanair to make relationship with thei r customer. For making relationship with public Ryanair donated for charity by selling their calendar. From this calendar they got 100,000 euro and donated this money to Dublins Simon Community which is a charity works with homeless people in Dublin city(About Us,www.ryanair.com). 3.2 Customer loyalty tactics of Ryanair No business exits profitability without customers, which means customers are main element for a business and business would be more profitable when they are loyal. Loyal customer is king buy more, buy longer and tells more people. That customer who doesnt return or doesnt make partnership to the organisation or doesnt spread positive word of mouth has no value to an organisation. If any company or organisation wants to win the market place they must be customer-centered. Creating customer loyalty is important for every company and according to Reichheld (1996) greater customer loyalty brings about superior employee satisfaction and improves returns for shareholders. Richheld (1996) identified that customer loyalty, employee loyalty and investor loyalty are the key for the success of an organisation. That means loyalty is the key element to create relationship with public. Like every company Ryanair wants to encourage its repeat visit. Ryanair needs to drive repeat customer business which will give an extra little help to its loyal customer and at the same time boost its revenue. To maximise the number of repeat customer, Ryanair appointed the well recognised incremental revenue provider for online business-Webloyalty which is revealed from webloyalty news on march 2010 (www.webloyalty.com). Webloyalty has a vast experience in online businesses which work on driving repeat customer business by providing an option, named discount scheme to its online shopper. Customers who are booking online with Ryanair, they will have the option to join shopper discount and rewards. This offer provides passengers the option to join a 30-day free trial of Shoppen und Sparen. It also provide year-round discounts of up to 20 percent at over 400 top online retailers and EUR15 cash back check from Webloyalty for their next Ryanair purchase after joining the program. Martin Child, managing director of Europes Webloyalty (2010) said this model will help Ryanair to reward its repeat customers whilst providing a revenue stream and repeat business to their web pages with minimal effort required by them to implement the programme. Sinead Finn(2009), director of commercial revenue (Ryanair), insisted the passengers of Europes largest low fares airline Ryanair has already save billions each year with the lowest guaranteed fares, now in partnership with Webloyalty across three European markets, even more of our passengers can choose to join membership programs of Webloyalty and save more with ongoing discounts. For keeping to its customer, on Thursday 20 August Ryanair, low fares airlines, has announced details of an amazing flight good deal in Bangor as well as Belfast to commemorate A-level results day (Stakeholder media news August 2009). Europes largest low fares airline Ryanair announced that Ryanair Company will benevolent to give away free of charge flights to A-level students. They give these free amazing flight offers for those students who have gained admission test of those colleges and universities which are situated in their five destinations from George Best Belfast City Airport to East Midlands, Bristol, Liverpool, Glasgow Prestwick and London Stansted,. This amazing offer can get those first students who can come in Major Street Bangor and Belfast at 11.00 am to 14.00 pm next Thursday with their A-level results slip as well as letter of offer to the Ryanair Company. Only these students can win these free flight tickets towards university according to Stakeholder media news ( 2009). From Stakeholder media news (2009) ,Laura McCormack, management member of Ryanair said that University can be costly time for students and their parents, but the special offer of low fare airline, Ryanairs guaranteed means that guardian or parents of students as well as students can fly their house and vacation at the lowest fares. All things are done by them for keeping customer. 4.0 Effectiveness Marketing strategies and Public Relation Tactics of Ryanair: Developing and managing effective marketing strategies are important for company to achieve the broad goal and with effective marketing strategy company can beat with other competitor which helps them to get high position in business market. Effective marketing strategy helps company to satisfy their customer and get the target market. A successful marketing strategy must be tractable. Marketing tactics are essential to create an effective strategy. Marketing tactics are the day-to-day actions that marketers undertake and involve the main marketing decision areas. This tactics help to make relationship with customer. Public relation tactics is the first step for an effective strategy. This marketing strategy helps the company to stand in competitive market and to gain competitive position in the airline market. Effective marketing strategy and public relation tactics is a way which helps company to growing revenue, increasing profits and reducing costs. With providing cost reduction strategy, point to point frequency, punctuality and minimum customer service now Ryanair is getting the largest low fares airlines in Europe. Revenue of Ryanair and increasing number of passenger provide that the strategy and public relation tactics of ryanair is so effective. According to About us, full year result 2010 (www.ryanaor.com), on 1st June 2010 Europes largest low fare airline Ryanair announced their full year Profits, it shows that after tax they get à ¢Ã¢â‚¬Å¡Ã‚ ¬319m profit and last year it was à ¢Ã¢â‚¬Å¡Ã‚ ¬105m profit that means it is increasing 204% when most of the competitors of Ryanair such as Bluewings (Ger), Globespan (UK) have announced sufferers or losses because of global recession .It provide that how effective there low cost marketing strategy is! Today customers are so concern about price and Ryanair use these things to attract their customer. Ryanair knows how to make relationship with their customer, what is their customer wanted, what is their expectation. Todays customers are kings for business so that they are always trying to make relationship with their customer by providing on time service .For making relationship with their customer Ryanair launches largest booking website which is www.ryanair.com. According to Ryanair website (About us, 1995, www.ryanair.com)by their effective strategy Ryanair achieve vast quantity of passengers in their Dublin-London route and go beyond some major airlines like British Airways as well as Aer Lingus. In Europe, Dublin-London is the major intercontinental scheduled route than other routes and Irish Airline Ryanair has turn into largest passenger airlines on their all route that is operated by Ryanair to or from Dublin. That means lowest fares, on time and high frequency of Ryanair co ntinues to win success in every market which is operated between Ireland and the UK. Though Ryanair provide minimum services to their customer, their passenger number is increasing day by day because of their cost reduction strategy. According to Ryanair news (4th September 2010),September 2010 their passenger number is 6.84 million and last year it was 6.12 million, it means it is increasing more than 12%. Their biggest growing number of passengers provide that they are doing successful Airlines business in Europe. 5.0 Recommendation and conclusion: Every organization should try to satisfy their customer by providing product and services to achieve their goal. Customer satisfaction is the main intend of the marketing concept. Beyond any doubt, by their effective marketing strategies now Ryanair is the largest low cost airlines in Europe and achieve recognisable brand name. It can be said that their Low cost or no frills marketing strategies helps Ryanair to be able to gain huge amount of passengers. If the company cannot fulfil customer expectations then this company will go down. It can be recommended that their low cost marketing strategy is so effective. It can be said that their low cost strategy is a fundamental reason for them to get high profit. Making relationship with customer is most important to get long term business and customer loyalty is the most powerful for increasing companies advert, rising companys good will and getting more profit. But Ryanair provide minimum service, getting a position in competitive market they should think about that customer is valuable and it is recommended that they should think to increase customer loyalty.It can be said If Ryanair increase their public relatio n, they will get superior success and also can increase their business in competitive business world. Ryanair marketing strategy is based on cost leadership strategy that mean their main marketing concept is to cut their cost in every possible way and attract customer with their lowest fare. As their business is airlines business which depends with oil price, this oil price is increasing day by day. So, if they want to do their business, it is recommended that they should think about their price strategy and increase the price of their fare to stay in business. 6.0 References and Bibliography: 1. Opening up Trade in Services :Key for Tourism Growth(2008)[Online] Available at http://www.oecd.org/dataoecd/38/11/40191324.pdf 2. Laura Lake,(2010)Content Marketing[online] Available:http://marketing.about.com/od/strategytutorials/a/contentmarketing.htm 3. Baker, M. J. (1992),strategic marketing management, New York; Wiley 4. Jain, S. (2000),Marketing Planining and Strategy,6th edition, Cincinnati: South-Western College Publishing 5. Dibb, S.; Simkin, L.; et al (2006)Marketing Concept and Strategies fifth edtion, New York: Houghton Mifflin 6. Brennan, R., Baines, P.et al a(2003)Contemporary Strategic Marketing New York; Palgrave Macmillan. 7. Marketing teacher.com Ryan Air case study[Online] Available: http://marketingteacher.com/case-study/ryanair-case-study.html 8.Strategy-Ryanair-Strategy Available: http://www.ryanair.com/doc/investor/Strategy.pdf 9.Thinking made easy(2008)Ryanair case study analysis [Online] Available http://ivythesis.typepad.com/term_paper_topics/2008/02/ryanair-case-st.htmle: 10. Casestudyinc.com (2010)case study on ryanair, the biggest low-cost European airline [Online]Available: http://www.casestudyinc.com/ryanair-low-fares-airline-case-study 11. Ryanair.com (2010) [Online] Available at http://www.ryanair.com/en/news/ryanair-no-1customer-service-stats-august-2010 12. Smith+co (2009) Ryanair-a branded customer experience?[Online] Available at http://www.smithco

Comparison Of Animals In George Orwells Animal Farm :: essays research papers

The USA adaptation of the classic work Animal farm was entertaining and historically representative. The characters in the movie were all representing key elements in the Russian Revolution from start to end. The owner of the farm Mr. Jones is Czar Nicholas II who was the Czar of Russia before the revolution. Nicholas was a very poor leader, and was cruel to opponents much like Mr. Jones dealt with things. Old Major was representative of Karl Marx. Old Major taught the animals Animalism just as Marx taught communism. He meant to have the workers revolt because they do all the work and the rich keep the money, and both died before the revolution.   Ã‚  Ã‚  Ã‚  Ã‚  The entire belief system of animalism was just like the communist system. All people were equal there were no owners and no rich and no poor either. All of the animals owned the farm just as all people owned the communist government and the government owned everything. Snowball was supposed to be Leon Trotsky both were young, smart and good speakers. Both Snowball and Trotsky followed the teachings of both Marx and Old Major. Snowball wanted to improve life on the farm just as Trotsky was trying to improve life in Russia. Trotsky was chased away by Lenin’s KGB or secret police just as snowball was chased away by Napoleon’s dogs. Napoleon himself was more Stalin than Lenin was however. Napoleon wasn’t a good speaker or clever like snowball just like Stalin wasn’t as educated as Trotsky or as good a public speaker. Napoleon was cruel, brutish, selfish, devious and corrupt. Napoleon didn’t follow Old Major’s original words just as Stalin didn’t follow Marx’s ideals. Napoleon’s ambition for power killed all of his opponents and Stalin also killed all of those whom opposed him. Napoleon used the dogs to control the animals and spied on the just as Stalin used the KGB about propaganda and to keep the people in line.   Ã‚  Ã‚  Ã‚  Ã‚  Squealer was supposed to be the propaganda department of the Russian government. Squealer convinced the animals to follow Napoleon and changed the commandments. Russia’s propaganda department rallied the people and changed the teaching’s of Marx to fit it’s own agenda. Boxer was representative of dedicated but tricked communist supporters. Boxer worked hard and believed in the animal farm just as dedicated Russians followed Stalin because he was communist. Boxer’s attitude was Napoleon was always right and that he must work harder, just as the dedicated communists stayed loyal after it was obvious that Stalin was a tyrant.

The Health Risk Associated with a Missing Ingredient in Bottled Water E

The Health Risk Associated with a Missing Ingredient in Bottled Water Nothing in education is so astonishing as the amount of ignorance it accumulates in the form of inert facts. * Henry Adams "We can’t change the bottled water industry, but we can change our own ignorance." –Paul W. Mason You may think that drinking bottled water is healthier than drinking tap water. However, according to a recent Dateline NBC top story on the quality of bottled water, this healthy move is not so healthy after all. Recently, a bottled water company in California was found to be bottling its brand of Yosemite water from a well in Fullerton, right below the LA freeway system (Verhovek 2). While this is happening the American public remains unaware of the dangers of their "healthy" bottled water. This shouldn’t be happening, but due to lax Food and Drug Administration standards and our own ignorance, bottled water sales are up to an amazing sales of 4 billion dollars a year and our health risks are growing at an even faster rate! To further investigate this situation, we must understand the problems we face so that we can analyze the causes, in an attempt to solve for less than healthy water. In order to see the harm that bottled water has on the public, we need to define the problems with bottled water and investigate it’s impending health risks. To do this, we must clarify what defines bottled water. According to the International Bottled Water Association, "Water is classified as ‘bottled water’ or ‘drinking water’ if it meets all applicable federal and state standards, is sealed in a sanitary container and is sold for human consumption" (FAQ’s 1). Bottled water also cannot contain sweeteners or chemical additives and it... ...er." Current Research in Magnesium. John Libbey & Company Ltd.: London, 1996. Mason, Paul. "Calculations of deaths caused by magnesium-deficient bottled water in California." 17 June 1994. <http://www.execpc.com/~magnesium/bottled.html.> (29 September 1998) ---. "Citizens Petition For Mg Fortification." The Magnesium Website. 30 September 1995. <http://www.execpc.com/~magnesium.> (6 September 1998) ---. "Evaluate Your Bottled Water." 8 July 1997. <http://www.execpc.com/~cc/ccwaters.html> (8 September 1998) "Newsletter of the Healthy Bottled Water Association." <Healthy Water Association> (1 June 1997): 1-5 United States. District Court. Case No. C-97-20686 JF. 15 September 1998. Verhovek, Sam Howe. "It’s Wet. It’s Bottled. It Sort of Tastes Like Water." The New York Times Online. 1998. <http://search.nytimes.com> (8 September 1998)

Human Services Skills

Recently, released from prison Todd and Reggie, in an interracial relationship are seeking couples counseling and are both having a difficult time integrating into society. They have no one on the outside that is able to help them. Reggie is still on probation while Todd is done. Both men have come in for couples counseling however there may be more issues in their relationship that needs to be worked on. The human service professional is there to empower the clients to help to find and locate resources needed to make meaningful changes and ability to trust and respect one another.Human service professionals are in the business of helping. It is the goal to provide people with the basic needs in order to help individuals sustain and maintain a better and healthier lifestyle. The human service professional will take on many roles, job titles and descriptions, such as counselor, interventionists, social worker, substance abuse counselor all of which in Todd and Reggie’s case are needed. She may need to use techniques such as open-ended questions, paraphrasing and reflecting into the lives in order to identify and to clarify the problems that are plaguing Todd and Reggie.Personal values, beliefs, prejudices and stereotypes can help or harm the helping process, I think it would do both harm as well as help. I would generally be hesitant in the beginning of meeting with Todd and Reggie only because of my personal values and of my Christian beliefs but again that is only my initial thought. They have sought out help and that is the reason the human professional is there to assist. I’m sure that these feelings pass through all HS professional minds.Stereotypes lead to prejudice and prejudice leads to negative biases, poorly informed opinions, or unjustified assumptions about individuals who belong to a certain group or fit into a particular category (Murphy, Dillion 2010). In order to comply with Reggie and Todd, all those feelings and beliefs will have to be put aside in order to fully help them both. If not there would be more harm than help. Human service professionals should be trained extensively to work with same sex realtionships.â€Å"If therapists fail to invest in personal exploration before working with lesbian, gay, and bisexual clients, they are at risk for potentially harming clients, because they may unknowingly project their own issues onto clients or miss key components of assessment or intervention† (Godfrey et al. , 2006). Potential ethical and legal issues surrounding this case and my obligations, probably would be the confidentiality requirements it is also my ethical issue to report any information I may have about either individual hurting the other I think with all of their drug and abuse issues I feel that if not addressed it may become a problem.Since Todd has already voiced his fear of Reggie and of his alcohol and drug abuse and physical abuse piled on with the stress Reggie is already feeling, I may fear Todd could possibly be in danger. And it would be my obligation to report such actions if it arises, also Reggie is still on probation which could endanger his freedom if he violates it. Because Reggie and Todd have come in seeking couples counseling, I must first address how good it was for them to come in, it shows how important their relationship is to each other trying to save what they have.First I will go through the confidentiality and ethical requirements. I will advise them of the process of how we will be addressing each issue. And that maybe later I will ask to speak individually with them both, it seems as Todd is the speaker and Reggie does not have much to say while Todd is in the room and this might give me a better idea on Reggie’s concerns as an individual. See how we can incorporate the help of family members to help in the relationship. I feel it may be able to alleviate some of the family stress they both are feeling.It may also help relieve some stress and anxiety on both Reggie and Todd. And next the importance of seeing how abuse will continue to weigh heavy on the relationship if not addressed soon. Then this maybe just a brief description of some of the issues that need immediate attention, but after collecting and gathering all the information on both Reggie and Todd we can discuss the possible outcome and the effects of counseling and how each of the individual feel and any concerns they may have, then we can hope to achieve their goals. Human Services Skills Recently, released from prison Todd and Reggie, in an interracial relationship are seeking couples counseling and are both having a difficult time integrating into society. They have no one on the outside that is able to help them. Reggie is still on probation while Todd is done. Both men have come in for couples counseling however there may be more issues in their relationship that needs to be worked on. The human service professional is there to empower the clients to help to find and locate resources needed to make meaningful changes and ability to trust and respect one another.Human service professionals are in the business of helping. It is the goal to provide people with the basic needs in order to help individuals sustain and maintain a better and healthier lifestyle. The human service professional will take on many roles, job titles and descriptions, such as counselor, interventionists, social worker, substance abuse counselor all of which in Todd and Reggie’s case are needed. She may need to use techniques such as open-ended questions, paraphrasing and reflecting into the lives in order to identify and to clarify the problems that are plaguing Todd and Reggie.Personal values, beliefs, prejudices and stereotypes can help or harm the helping process, I think it would do both harm as well as help. I would generally be hesitant in the beginning of meeting with Todd and Reggie only because of my personal values and of my Christian beliefs but again that is only my initial thought. They have sought out help and that is the reason the human professional is there to assist. I’m sure that these feelings pass through all HS professional minds.Stereotypes lead to prejudice and prejudice leads to negative biases, poorly informed opinions, or unjustified assumptions about individuals who belong to a certain group or fit into a particular category (Murphy, Dillion 2010). In order to comply with Reggie and Todd, all those feelings and beliefs will have to be put aside in order to fully help them both. If not there would be more harm than help. Human service professionals should be trained extensively to work with same sex realtionships.â€Å"If therapists fail to invest in personal exploration before working with lesbian, gay, and bisexual clients, they are at risk for potentially harming clients, because they may unknowingly project their own issues onto clients or miss key components of assessment or intervention† (Godfrey et al. , 2006). Potential ethical and legal issues surrounding this case and my obligations, probably would be the confidentiality requirements it is also my ethical issue to report any information I may have about either individual hurting the other I think with all of their drug and abuse issues I feel that if not addressed it may become a problem.Since Todd has already voiced his fear of Reggie and of his alcohol and drug abuse and physical abuse piled on with the stress Reggie is already feeling, I may fear Todd could possibly be in danger. And it would be my obligation to report such actions if it arises, also Reggie is still on probation which could endanger his freedom if he violates it. Because Reggie and Todd have come in seeking couples counseling, I must first address how good it was for them to come in, it shows how important their relationship is to each other trying to save what they have.First I will go through the confidentiality and ethical requirements. I will advise them of the process of how we will be addressing each issue. And that maybe later I will ask to speak individually with them both, it seems as Todd is the speaker and Reggie does not have much to say while Todd is in the room and this might give me a better idea on Reggie’s concerns as an individual. See how we can incorporate the help of family members to help in the relationship. I feel it may be able to alleviate some of the family stress they both are feeling.It may also help relieve some stress and anxiety on both Reggie and Todd. And next the importance of seeing how abuse will continue to weigh heavy on the relationship if not addressed soon. Then this maybe just a brief description of some of the issues that need immediate attention, but after collecting and gathering all the information on both Reggie and Todd we can discuss the possible outcome and the effects of counseling and how each of the individual feel and any concerns they may have, then we can hope to achieve their goals.